Original scientific paper
https://doi.org/10.37741/t.69.1.1
The Influence of Impulsiveness on Local Food Purchase Behavior in a Tourism Context
Guliz Coskun 
orcid.org/0000-0002-5200-6370 ; Department of Recreation Management, Faculty of Tourism, Sakarya University of Applied Sciences, Sakarya, Turkey 
William Norman ; Clemson University, College of Behavioral Social and Health Sciences, Faculty of Parks Recreation and Tourism Management, Clemson, South Carolina, USA
Abstracts
People show different purchasing behavior during travel than in their daily lives. During vacation, due to time limitations tourists tend to purchase local products impulsively. The current study aimed to incorporate impulsiveness in the Theory of Reasoned Action in a tourism context. The conceptual model assumes the direct influence of impulsiveness on the intention to eat local food and the food related behavior. We have also tested the moderating impact of impulsiveness on the relationship between affective attitude and intention. We have collected 380 questionnaires among visitors in South Carolina, USA and analyzed the results with Structural Equation Modelling (SEM). While the impact of impulsiveness on intention and behavior was not significant, the indirect influence of impulsiveness on the relationship between positive attitude and intention was. Current study showed the importance of positive attitude on the local food consumption among tourists. Study also revealed that impulsive people tend to act on positive thoughts and emotions. The promotional efforts to sell local food in the region should aim to strengthen positive emotions and encourage impulse purchase among tourists.
Keywords
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APA 6th Edition
Coskun, G. & Norman, W. (2021). The Influence of Impulsiveness on Local Food Purchase Behavior in a Tourism Context. Tourism: An International Interdisciplinary Journal, 69 (1), 7-18. https://doi.org/10.37741/t.69.1.1
MLA 8th Edition
Coskun, Guliz and William Norman. "The Influence of Impulsiveness on Local Food Purchase Behavior in a Tourism Context." Tourism: An International Interdisciplinary Journal, vol. 69, no. 1, 2021, pp. 7-18. https://doi.org/10.37741/t.69.1.1. Accessed 7 Apr. 2021.
Chicago 17th Edition
Coskun, Guliz and William Norman. "The Influence of Impulsiveness on Local Food Purchase Behavior in a Tourism Context." Tourism: An International Interdisciplinary Journal 69, no. 1 (2021): 7-18. https://doi.org/10.37741/t.69.1.1
Harvard
Coskun, G., and Norman, W. (2021). 'The Influence of Impulsiveness on Local Food Purchase Behavior in a Tourism Context', Tourism: An International Interdisciplinary Journal, 69(1), pp. 7-18. https://doi.org/10.37741/t.69.1.1
Vancouver
Coskun G, Norman W. The Influence of Impulsiveness on Local Food Purchase Behavior in a Tourism Context. Tourism: An International Interdisciplinary Journal [Internet]. 2021 [cited 2021 April 07];69(1):7-18. https://doi.org/10.37741/t.69.1.1
IEEE
G. Coskun and W. Norman, "The Influence of Impulsiveness on Local Food Purchase Behavior in a Tourism Context", Tourism: An International Interdisciplinary Journal, vol.69, no. 1, pp. 7-18, 2021. [Online]. https://doi.org/10.37741/t.69.1.1
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